What directories does Semrush distribute citations to with the Listing Management tool?

Listing Management provides an extensive list of online directories across various countries.

The tool can be used for businesses located in:

What do you get by listing in the selected directories?

• Local SEO and Visibility: Having your business info in the selected directories boosts local search rankings and makes it easier for new customers to find you.
• Credibility: Consistent business information in well-known or specialized directories builds trust and helps search engines like Google ensure your business is credible.
• Coverage: 
  • Global directories like Google Business Profile, Apple, Bing, Foursquare, Yellow Pages, and Facebook ensure widespread reach 
  • Navigation services (Waze, TomTom, HERE, Apple Maps, Google Maps) and voice search platforms (Amazon Alexa, Google Assistant) benefit on-the-go users 
  • Some directories, including OpenAI listing and Microsoft Copilot, cover popular AI tools 
  • Regional directories (relevant for specific countries, like Marktplatz-Mittelstand in Germany or CitySquares in the US) help you reach more localized audiences regarding geography and language
  • Directories that provide search engine authority and help boost your rankings (Merchant Circle, Tupalo, Manta, HotFrog, Superpages)
  • High-traffic directories that could bring you more potential customers (Yahoo, Tripadvisor, BBB, Nextdoor, Mapquest, Chamberofcommerce) 

How many directories do you need to be listed in to see results?

Listing Management is not about the sheer numbers. 

Some providers boost their directory numbers with low-quality directories that are not updated and get little to no traffic. Getting listed in such directories does not improve your online visibility.

Also, the number of directories in any list can vary depending on how the information is presented. 

For instance, Google can be listed as one directory when your business info appears in Google search, on Google Maps, and in Google Assistant. 

Or, although the “HERE” directory is sometimes listed as one, it is used by multiple vehicle manufacturers (General Motors, Ford, BMW, Volkswagen, Toyota, and more) to integrate location information into their navigation systems. 

Important directories are the ones that: 

• get more eyeballs on/traffic for your business, 
• help you get into navigational systems and assistants, 
• are a source of information for AI tools, 
• Google and other engines look at to check your credibility. 

Semrush Local ensures that the list of directories for your location matches these criteria. 

Global directories, navigation, voice, and AI search

Below are some universal platforms used worldwide that you get into with the Semrush Local Listing Management tool (available in most countries):

• Apple Maps,
• Baidu,
• Bing,
• Cylex,
• Facebook,
• Find Open,
• Foursquare,
• Google (GBP, Google Assistant, Google Maps),
• HERE (vehicle manufacturers like General Motors, Ford, Volkswagen, Toyota)
• HERE WeGo (maps ecosystem)
• HotFrog,
• iGlobal,
• Infobel,
• InfoIsInfo,
• Instagram,
• Navmii,
• Petal Search,
• Siri,
• TomTom,
• TripAdvisor,
• Tupalo,
• Uber,
• Where to? 

These are typically the first places to claim and maintain an accurate listing. They help your business appear in search results, navigation apps, and voice-enabled queries. 

*The exact list of directories depends on the country where your business is located.

Regional highlights

There are also some unique or prominent listings in specific regions. These local directories can offer an extra edge for businesses targeting customers in that market. Here are a few examples:

• Europe
  • Germany: Das Örtliche, Gelbe Seiten, Meinestadt.de, Marktplatz-Mittelstand, BundesTelefonbuch
  • United Kingdom: Yell.com, Scoot, 192.com, InYourArea, plus news-related directories like The Mirror, Daily Record, The Scotsman, and The Evening Standard (which often list local businesses) 
  • France: Justacoté, LESHORAIRES, Horairesdouverture24, Petit Futé, 118000.fr 
• North America
  • United States: YP.com, Yelp, Citysearch, YellowPagesDirectory, CitySquares, USCity
  • Canada: Yellow Pages Canada, n49

This is not an extensive list of regional directories. 

Please contact our support team if you have any questions or need help understanding which listings will be available for your location. 

Directory examples by country

*We're constantly updating available directories, so the list in the tool might slightly differ.