Everyone knows keywords are a big part of SEO, but I feel most people don’t really appreciate the work that goes behind setting up a strategy that is based on keyword performance. Maybe it’s because most people don’t understand what measures are taken to create large SEM campaigns with thousands of keywords that need to be strategically selected.
Inadequate customer traffic and lack of sales conversions are the key issues that trouble most ecommerce websites. In spite of increasing global competition, it is very much possible for ecommerce websites to overcome these issues. All you have to do is formulate and deploy the right marketing strategy.
Last week I delivered a speech at a large, local technology event. I was one of five speakers to address the crowd during the lightning talk session. What is a lightning talk? Generally speaking, it‘s a micro presentation or pitch of some sort to your audience. Organizers can choose different metrics, from time length to topic.
The following Excel trick is best used when you have data located inside of your URLs. This happens a lot when you have an ecommerce website that generates dynamic confirmation URLs after a purchase is made.In one particular case, one of our clients reached out to us hoping to find a PPC management company.
For many, the task of dominating their online industry via search engine optimization without a SEO company remains mysterious. Can it still be done Post-Penguin? Post-Hummingbird? If so, how do the SEO experts accomplish it in this new day and age? Just like a handy man, you are only as good as the tools you use. An experienced SEO marketer has a handful of tools at his/her disposal depending on the mission.
URL shorteners are easy to ignore. You might realize your link was automatically shortened when posting on a social networking site, but you go about your day because it looks good. What many don’t realize, however, is that there is quite a bit of information that goes into URL shorteners. You actually have a choice about which shortener to use and when (and this choice makes a difference).
